Blue is the loyalty program from Al-Futtaim Retail Group. Free to join via the Blue app. Earns 'infinite cashback' at participating Al-Futtaim brands across the UAE — IKEA, ACE Hardware, Marks & Spencer, Plug-Ins Electronix, Robinsons, Toys R Us, Lacoste, Frankly, Festival City and others. Members also get hundreds of 2-for-1 deals on dining and entertainment across the UAE.
Blue (Al-Futtaim)
Free retail loyalty across Al-Futtaim Group brands — IKEA, ACE, Marks & Spencer, Plug-Ins, Lacoste, Toys R Us and many more.
Free
Anyone
What you get by tier
| Tier | How to qualify | Benefit |
|---|---|---|
| Member | Free signup via the Blue app | Cashback on every Al-Futtaim brand purchase + 2-for-1 dining/entertainment deals + Blue Exclusive Offers |
Effective cashback rate ~3–5% across Al-Futtaim purchases. Households doing major IKEA / electronics / M&S spend can save AED 1,000–3,000/year.
No venues yet
No venues in our catalog accept Blue (Al-Futtaim) yet — but they may exist in the wild. Check the official program page for the full partner list.