U By Emaar (formerly U Card) is the unified loyalty program across the Emaar group. Members earn Upoints on dining, hotel stays and entertainment at participating Emaar venues — Address Hotels & Resorts, Vida Hotels, Armani Hotel Dubai, At.Mosphere (Burj Khalifa), Reel Cinemas, Dubai Aquarium & Underwater Zoo, and dozens of Dubai Mall restaurants. 1 Upoint = AED 2 spent at participating restaurants. Tiers unlock priority benefits.
U By Emaar
Emaar Group's free loyalty across Address, Vida, Armani Hotel, At.Mosphere, Reel Cinemas, Dubai Aquarium and Dubai Mall dining.
Free
Anyone
What you get by tier
| Tier | How to qualify | Benefit |
|---|---|---|
| Black | Free signup | Earn 1 Upoint per AED 2 at Emaar restaurants; basic offers |
| Silver | Earn 1,500+ Upoints in 12 months | Bigger redemption rates, seasonal promotions |
| Gold | Earn 5,000+ Upoints in 12 months | Premium offers, member-only events, faster point earning |
| Platinum | Earn 10,000+ Upoints in 12 months | Top-tier perks, exclusive experiences (VIP cinema seats, suite upgrades, etc.) |
Members typically earn back 5–10% as Upoints redeemable on Emaar venues. Heavy Dubai Mall diners can save AED 3,000–6,000/year.
No venues yet
No venues in our catalog accept U By Emaar yet — but they may exist in the wild. Check the official program page for the full partner list.